Trading Online
A business to business (B2B) web site can be generally described as an online resource that facilitates trading between companies whereby non-validated users cannot access the service portfolio that has been provided for business users.
For example:
Company A may sell a variety of goods into a trade-only market. Each trade customer is given different product prices, they may even be sold completely different product lines. All information presented on Company A’s web site is personalised for the specific customer. Each customer account may have one or more delegates with limited access rights.
In this example company A may provide an order tracking service, an online purchase order system with credit limits incorporated into the ordering system, customised reports and a number of sales management tools that each trade customer uses to interact with Company A. Highly technical product sales can be supported via the trade-only site by providing customers with an online knowledge base that can address many pre-sales enquiries.
The cost savings that can be achieved by this type of model are significant.
Typical Client Profile
Manufacturers
Distributors
Corporate Service Providers
Stationery
Food & Beverage
Any Trade-Only sales organisation
