Selling your products online is a relatively easy thing to do - technically! - however you must consider a number of issues before embarking on this road to riches. The most basic impediments to successfully selling online are visibility and consumer confidence.

You can address many of these issues by preparing an ebusiness strategy that combines your "normal advertising" such as newspaper advertisements and other media channels, with careful pricing of the goods that will be sold online.

Consumers purchase goods from the Internet for a variety of reasons such as convenience, competitiveness and location. Your online store is available twenty fours hours a day. This makes it attractive for customers who are either too busy or too distant to access your "bricks and mortar" outlets.

The online store will generate significant cost-savings and you should make a real effort to reflect this by providing products at a reduced rate to encourage online sales over normal retail rates.

Consumer confidence can only be addressed by ensuring that your shop is branded professionally and contains quality information about you and your products. Security concerns can be addressed by using the secure sockets layer (SSL) to encrypt purchasing details.

Our shopping models cost from €3,800.00 to €5,000.00 depending on the range of stock control and fulfilment support services that you require to support your online store. The basic shopping package includes the provision of tools and services for the following:

• Graphic Design
• Product Data Sheets
• Shipping and Freight Charges
• Multi-Currency Options
• Taxation and Inventory Control
• Auto-Responders and Fulfilment tracking
• Credit Card Capture via SSL (without processing)
• Banner Advertisements
• Content Management
• Shopping Cart & Checkout
• Site Statistics & Backups
• Unlimited product categories
• Unlimited Product Pages
• Unlimited Information Pages

We are always happy to assist you in preparing a suitable online sales model and can provide a range of enhancements to the basic package such as affiliate programs, customer based discounts etc.

Some examples of sites that are based on this model are The Burren Smokehouse, Ink 4 Europe and Golf Bloomers who are all trading successfully online.